Concoct - to create, to plan. I love strategic planning. Especially for work. Laddering my day to day work up to our business strategy makes me smile. So, Mon & Tues this week were spent finalizing our planning for FY10. Some cool stuff coming down the pike,with a bit more focus. Interesting new challenges and amazing opportunities to add value to the biz.
While still often considered "soft", PR adds real value to an organization's bottom line. From actual placement of key messages through print, broadcast, online & social media to reputation management, the earned nature of PR success if what I like. It's SO different from buying media, which is interesting in itself, but earning media is another kit & kaboodle all together. And, when paid & earned media work in concert ... wow - what a beautiful thing.
We've been discussing the concept of paid, owned & earned media in the digital realm of late. I think using descriptors like that helps us understand who takes the lead on what areas and how we can work together much more closely to influence our customers' behavior and engage with them in a completely different way.
This is one of those weeks where I love me job. And, I love that we moved to the second floor. I take the stairs ALL THE TIME. 12 flights so far today. Good for me. :)
